This research, carried out by Dr Carsten Sørensen of the London School of Economics (LSE) and PA Consulting Group (PA), trawled the hearts and minds of 22 leading global senior executives. For the CIO and their executive colleagues, this report provides a new way of thinking about future investment in IT.
The report outlines the role of ICT as an enabler of strategic advantage and aims to help you better understand the role of ICT as an enabler of strategic advantage. It provides tools to help you understand and organise your IT portfolio, and meet the needs and rising expectations of your customers.
To set the scene, there was a time when IT was considered costly, it was slow to deliver and it didn’t work. Then came the post-dotcom shakeout, costs came under control and IT began to achieve some respectability, just in time to walk into the widely published and debated assertion by Nicholas Carr that IT is no longer strategic and really doesn’t matter – it just needs to work.
Yet there is undoubtedly a class of organisation where IT is making a difference, not just getting it to work, but making it part of the strategy. A new breed of ICT is emerging that reverses the trend towards simple automated encounters with customers and is being used to enrich the relationship.
For more information, please click on one of the links below:
To download an extract from the survey's management report, please click here (PDF file 1,107Kb)
To request a copy of the full survey management report, please click here
