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Digital technologies, customer behaviours and new business models are changing the world. Every organisation has to decide how it will respond, getting the balance right between protecting current and creating new value. But that's just half the challenge – once you know what you need to do, you need to make it a reality.  

We help you identify how to reinvent your business and services models to capitalise on digital technologies and innovation. Then we work with you to make the transformation a reality, drawing on our extensive experience of applying technology in the real world.

We bring together digital, technology and industry experts to help you create value from digital, no matter what stage of the journey you’re at.

Here’s what we can do:

• Help you decide where you want to take your organisation in a digital world.
And develop a customer-centred strategy and business design that brings your vision to life that your leadership and people will believe in.

• Get down into the detail of your digital transformation.
We’ll write the roadmap that will get you from A to B, and work side-by-side with you to ensure you get there.

• Help you get the best from the Internet of Things (IoT), cloud and other digital technologies.
Our experts live and breathe sensors, wireless communications, cloud services, mobile apps, analytics and wearable technologies.

• Work with you to achieve breakthrough innovation and bring it to life.
From helping you envisage the future to building prototypes of new products that we’ll find there. Our Digital Innnovation Lab can help you 'touch tomorrow's technology today'.

• Protect your most important assets against cyber threats.
Because the financial and reputational consequences of failing to are too important to ignore.


Latest insights
and client stories

PA opinion

  • An award winning Google partnerSince 2011, PA has been one of Google's leading global partners, delivering amazing digital innovation for our clients. 12/05/2016
  • New technology opportunitiesWhat is hype and where is the opportunity? We surveyed business leaders across a range of sectors to understand the technologies that really drive value. 03/12/2015
  • The robots are comingWe are on the brink of a dramatic transformation. Already, robots and increasingly intelligent and autonomous software systems are taking on ever more sophisticated jobs. But where is this heading? 31/07/2015
  • Wearable technologyLearn more about the benefits of integrating wearable technology into your business operations. 19/12/2014

Client story

PA in the media


Find out more about our work in digital transformation.

Contact the digital transformation team

Anita Chandraker

Anita Chandraker



Kevin O'Shaughnessy

Kevin O'Shaughnessy



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