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Digital technologies, customer behaviours and new business models are changing the world. Every organisation has to decide how it will respond, getting the balance right between protecting current and creating new value. But that's just half the challenge – once you know what you need to do, you need to make it a reality.  

We help you identify how to reinvent your business and services models to capitalise on digital technologies and innovation. Then we work with you to make the transformation a reality, drawing on our extensive experience of applying technology in the real world.

We bring together digital, technology and industry experts to help you create value from digital, no matter what stage of the journey you’re at.

Here’s what we can do:

• Help you decide where you want to take your organisation in a digital world.
And develop a customer-centred strategy and business design that brings your vision to life that your leadership and people will believe in.

• Get down into the detail of your digital transformation.
We’ll write the roadmap that will get you from A to B, and work side-by-side with you to ensure you get there.

• Help you get the best from the Internet of Things (IoT), cloud and other digital technologies.
Our experts live and breathe sensors, wireless communications, cloud services, mobile apps, analytics and wearable technologies.

• Work with you to achieve breakthrough innovation and bring it to life.
From helping you envisage the future to building prototypes of new products that we’ll find there. Our Digital Innnovation Lab can help you 'touch tomorrow's technology today'.

• Protect your most important assets against cyber threats.
Because the financial and reputational consequences of failing to are too important to ignore.


Are you ready for the Customer 4.0 revolution?
Experience Agile. Find out what Agile can do for your organisation.

Latest insights
and client stories

PA opinion

Client story

  • NEX Group: Putting business continuity plans to the test across three continentsNEX Group runs electronic trading platforms that connect buyers and sellers across the global financial community. NEX's sophisticated business continuity plans, which span a complicated organisational structure, are designed to keep their platforms running in the event of a crisis – or at least to minimise down-time. But the group wanted to check just how resilient the business would be in the event of a cyber-attack. Our crisis management experts designed an exercise to put NEX's plans to the test. 10/07/2017
  • National Institute of Health Research: Using digital technology to revolutionise recruitment for clinical trials The National Institute of Health Research, the research arm of the NHS, knew about PA's work developing a site for recruiting volunteers for dementia research. They asked if our digital experts could achieve the same success for a much wider range of diseases. 22/02/2017
  • John Lewis: Improving customer experience and doubling revenue from online salesWe've helped John Lewis keep pace with what customers want. We started with one of the largest digital projects in the company's history: delivering a new e-commerce platform that has handled unprecedented increases in website traffic and supported record-breaking sales. 04/01/2017
  • Rentokil: Launching an Internet of Things cloud platform to handle 24 million messages a dayRentokil's pest control services allow businesses in these sectors to maintain those conditions, meeting strict safety standards and – ultimately – to trade. As a result of the Internet of Things (IOT), Rentokil has the ability to monitor a customer's location 24/7 and have real-time updates on any infestation. This enables Rentokil to provide a more pro-active pest management service based on customer needs. 27/07/2016

PA in the media


Find out more about our work in digital transformation.

Contact the digital transformation team

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