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Digital technologies, customer behaviours and new business models are changing the world. Every organisation has to decide how it will respond, getting the balance right between protecting current and creating new value. But that's just half the challenge – once you know what you need to do, you need to make it a reality.  

We help you identify how to reinvent your business and services models to capitalise on digital technologies and innovation. Then we work with you to make the transformation a reality, drawing on our extensive experience of applying technology in the real world.

We bring together digital, technology and industry experts to help you create value from digital, no matter what stage of the journey you’re at.

Here’s what we can do:

• Help you decide where you want to take your organisation in a digital world.
And develop a customer-centred strategy and business design that brings your vision to life that your leadership and people will believe in.

• Get down into the detail of your digital transformation.
We’ll write the roadmap that will get you from A to B, and work side-by-side with you to ensure you get there.

• Help you get the best from the Internet of Things (IoT), cloud and other digital technologies.
Our experts live and breathe sensors, wireless communications, cloud services, mobile apps, analytics and wearable technologies.

• Work with you to achieve breakthrough innovation and bring it to life.
From helping you envisage the future to building prototypes of new products that we’ll find there. Our Digital Innnovation Lab can help you 'touch tomorrow's technology today'.

• Protect your most important assets against cyber threats.
Because the financial and reputational consequences of failing to are too important to ignore.


Latest insights
and client stories

PA opinion

  • Destination #digital for the public sector Having had the privilege of seeing the digital future through the eyes of over 500 clients from major government departments, agencies, councils, universities and charities - we discuss the big themes for 2017 that have emerged. 13/02/2017
  • Avoid the Jeeves syndrome – don't get too dependent on a specific AI systemThere's no doubt there's an excellent business case for adopting more and more autonomic systems operations. But it's essential to manage the way you introduce the technology and monitor it as it learns. 15/02/2017
  • I'm sorry Dave… I can't do that – making sure chatbots and AI don't 'go rogue' Today's CIOs should start working out whether their organisation has the right mix of emotional, philosophical and technical skills to assess the ethical implications of using AI automated systems. 04/01/2017
  • Go go scaled agileMy childhood love for the Power Rangers has got me thinking about the benefits of scaled agile – and the unlikely parallels that can be drawn between the framework and the TV show. Take a scrum team – they each have their own way of doing things and can work with a number of methods, using any flavour of agile that suits them such as ScrumXP or Kanban. This allows them to deliver little and often, rather than all at once and risk failing. 03/01/2017

Client story

PA in the media


Find out more about our work in digital transformation.

Contact the digital transformation team

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