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<title>RSS - Innovative product development</title>
<description>All Innovative product development articles</description>
<link>http://www.paconsulting.com/rss/technology-and-innovation/innovative-product-development.rss</link>
<item>
<title>Catapult Communications  developing an LTE PHY</title>
<description>The program has gone from start to a customer-delivered operational PHY in less than 10 months. PA has provided Catapult with access to early versions of the system in order to allow the system integration to proceed in parallel. Joint integration has taken place, using common test vectors, and leading to a reliable, well understood platform. PA has helped transfer PHY level knowledge to Catapult to enable design evolution.</description>
<link>http://www.paconsulting.com/our-experience/catapult-communications-developing-an-lte-phy/</link>
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<pubDate>Fri, 23 Mar 2012 16:36:10 GMT</pubDate>
<es:pubDateSort>20120323163610</es:pubDateSort>
<es:pageFirstCreationDate>Mon, 01 Jun 2009 09:24:27 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090601092427</es:pageFirstCreationDateSort>
<es:pageLastModified>Fri, 23 Mar 2012 16:36:10 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201203231643610</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Case study (Our experience)</category>
<category>Maximising return from science and technology</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Vendors</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Ethicon Endo-Surgery   developing a novel colonoscope</title>
<description>PA developed a novel colonoscope for Ethicon Endo-Surgery from initial concept to clinical trial units in twelve months.</description>
<link>http://www.paconsulting.com/our-experience/ethicon-endo-surgery-developing-a-novel-colonoscope/</link>
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<pubDate>Mon, 08 Oct 2012 10:21:13 GMT</pubDate>
<es:pubDateSort>20121008102113</es:pubDateSort>
<es:pageFirstCreationDate>Tue, 09 Jun 2009 15:35:27 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090609153527</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 08 Oct 2012 10:21:13 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012100810102113</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Case study (Our experience)</category>
<category>Medical devices</category>
<category>New products and services</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>LTE product development using Agile development</title>
<description>LTE technology can be developed in less than 12 months with careful use of existing modules by applying &#39;Agile&#39; techniques and using a good set of partners. 3GPP LTE is set to become the major wireless broadband global standard. It is a preferred technology due to its mix of high performance, good spectral efficiency and flat, well structured network layer.</description>
<link>http://www.paconsulting.com/our-thinking/lte-product-development/</link>
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<pubDate>Fri, 08 Jun 2012 11:13:04 GMT</pubDate>
<es:pubDateSort>20120608111304</es:pubDateSort>
<es:pageFirstCreationDate>Tue, 09 Jun 2009 16:02:52 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090609160252</es:pageFirstCreationDateSort>
<es:pageLastModified>Fri, 08 Jun 2012 11:13:04 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012060811111304</es:pageLastModifiedSort>
<dc:creator>Adam Dorman</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Vendors</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Evian  Elevating a global brand with innovative thinking</title>
<description>Brand leader Evian saw an opportunity to broaden the international appeal of its product by matching it more closely with today&#39;s healthier, more nomadic lifestyles. PA&#39;s consumer research, new bottle design and volume production &#39;know-how&#39; enabled Evian to market an innovative new bottle for consumers on-the-move.</description>
<link>http://www.paconsulting.com/our-experience/evian-elevating-a-global-brand-with-innovative-thinking/</link>
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<pubDate>Thu, 18 Oct 2012 15:31:53 GMT</pubDate>
<es:pubDateSort>20121018153153</es:pubDateSort>
<es:pageFirstCreationDate>Fri, 19 Jun 2009 16:02:05 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090619160205</es:pageFirstCreationDateSort>
<es:pageLastModified>Thu, 18 Oct 2012 15:31:53 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201210181533153</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Case study (Our experience)</category>
<category>Consumer products</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Agile software development</title>
<description>PA Consulting&#39;s Agile software development performs nearly every software development activity simultaneously. Agile development has delivered real results to our clients by reducing delivery time, reduced costs and Increased client satisfaction.</description>
<link>http://www.paconsulting.com/our-thinking/agile-software-development/</link>
<guid isPermaLink="false">3269</guid>
<pubDate>Mon, 19 Nov 2012 11:32:14 GMT</pubDate>
<es:pubDateSort>20121119113214</es:pubDateSort>
<es:pageFirstCreationDate>Fri, 31 Jul 2009 17:12:38 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090731171238</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 19 Nov 2012 11:32:14 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012111911113214</es:pageLastModifiedSort>
<dc:creator>Catherine Connolly</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>New wave of diagnostic tests must not overlook accuracy and precision</title>
<description>New wave of diagnostic tests must not overlook accuracy and precision</description>
<link>http://www.paconsulting.com/our-thinking/new-wave-of-diagnostic-tests-must-not-overlook-accuracy-and-precision/</link>
<guid isPermaLink="false">4699</guid>
<pubDate>Mon, 08 Oct 2012 11:31:38 GMT</pubDate>
<es:pubDateSort>20121008113138</es:pubDateSort>
<es:pageFirstCreationDate>Thu, 24 Sep 2009 10:04:09 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090924100409</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 08 Oct 2012 11:31:37 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012100811113137</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Medical devices</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>UK &#39;leader of medical treatment assessment&#39;  - move to &#39;payment by results&#39;</title>
<description>PA&#39;s Greg Berman comments: &quot; This is a rapidly growing and increasingly important field being driven by aging populations in developed countries, rising healthcare budgets relative to GDP, new emergent diseases, rising patient expectations, increasingly expensive therapies and the plethora of available treatments for many diseases.</description>
<link>http://www.paconsulting.com/our-thinking/healthcare-payment-by-results/</link>
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<pubDate>Mon, 15 Oct 2012 12:47:38 GMT</pubDate>
<es:pubDateSort>20121015124738</es:pubDateSort>
<es:pageFirstCreationDate>Wed, 30 Sep 2009 17:22:41 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20090930172241</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 15 Oct 2012 12:47:38 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012101512124738</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Innovation</category>
<category>Thought leadership (Our thinking)</category>
<category>New products and services</category>
<category>Technology and innovation services</category>
<category>Medical devices</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Sepura  - using PA engineering skills to develop a new handset product in time for a critical market opportunity</title>
<description>Sepura is a rapidly growing UK manufacturer of digital radios which operate on the TETRA network and was developing a new hand-portable in a programme targeted at an ITT for a large European market. The development timeline was ambitious, aiming for a 40% improvement on previous benchmarks. And this new handset had much increased radio performance, was feature rich, more robust and sealed to the demanding IP55 standard.</description>
<link>http://www.paconsulting.com/our-experience/sepura-using-pa-engineering-skills-to-develop-a-new-handset-product-in-time-for-a-critical-market-opportunity/</link>
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<pubDate>Thu, 29 Mar 2012 17:26:57 GMT</pubDate>
<es:pubDateSort>20120329172657</es:pubDateSort>
<es:pageFirstCreationDate>Mon, 05 Oct 2009 19:32:36 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091005193236</es:pageFirstCreationDateSort>
<es:pageLastModified>Thu, 29 Mar 2012 17:26:56 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201203291752656</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Case study (Our experience)</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Vendors</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>SmartJect autoinjector, developed by PA for Janssen Research and Development | Future of Healthcare</title>
<description>SmartJect autoinjector, developed by PA Consulting Group (PA) for Janssen Research and Development LLC (formerly Centocor R&amp;D) is the world&#39;s first pre-filled, single use, disposable auto-injector which fully automates the injection cycle.</description>
<link>http://www.paconsulting.com/our-experience/smartject-autoinjector-developed-by-pa-for-janssen-research-and-development-llc-formerly-centocor-rd/</link>
<guid isPermaLink="false">4926</guid>
<pubDate>Wed, 12 Sep 2012 00:00:00 GMT</pubDate>
<es:pubDateSort>20120912000000</es:pubDateSort>
<es:pageFirstCreationDate>Tue, 06 Oct 2009 14:27:26 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091006142726</es:pageFirstCreationDateSort>
<es:pageLastModified>Fri, 18 Jan 2013 10:29:31 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2013011810102931</es:pageLastModifiedSort>
<dc:creator>John O'Neill</dc:creator>
<category>Innovation</category>
<category>Healthcare</category>
<category>Case study (Our experience)</category>
<category>New products and services</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Drug delivery</category>
<category>Medical devices</category>
<category>New products and services</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Platform Drug Delivery Device | Future of Healthcare</title>
<description>Should you be developing a Platform Drug Delivery Device? A Drug Delivery Platform is a well-characterised and flexible &#39;engine&#39; based on protectable IP that can be tuned to realise a range of drug delivery devices to address market opportunities.</description>
<link>http://www.paconsulting.com/our-thinking/platform-drug-delivery-device/</link>
<guid isPermaLink="false">5894</guid>
<pubDate>Mon, 08 Oct 2012 11:19:18 GMT</pubDate>
<es:pubDateSort>20121008111918</es:pubDateSort>
<es:pageFirstCreationDate>Mon, 16 Nov 2009 11:59:29 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091116115929</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 08 Oct 2012 11:19:18 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012100811111918</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Healthcare</category>
<category>Thought leadership (Our thinking)</category>
<category>Technology and innovation services</category>
<category>Drug delivery</category>
<category>Medical devices</category>
<category>Delivering value from R&amp;D</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Pharma companies must realise the advantages of drug delivery device innovation | Future of Healthcare</title>
<description>Pharmaceutical companies must embrace drug delivery devices and realise the advantages that device innovation bringsThe drug delivery device and drug development worlds have historically been separate, with only a select handful of companies having a successful and substantial track record in both camps.  The convergence of drugs and medical devices is well established, yet the disconnect between the pharmaceutical and medical device industries is evident.</description>
<link>http://www.paconsulting.com/our-thinking/pharmaceutical-companies-must-realise-the-advantages-of-drug-delivery-device-innovation/</link>
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<pubDate>Mon, 08 Oct 2012 10:15:09 GMT</pubDate>
<es:pubDateSort>20121008101509</es:pubDateSort>
<es:pageFirstCreationDate>Mon, 16 Nov 2009 12:48:26 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091116124826</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 08 Oct 2012 10:15:09 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012100810101509</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Healthcare</category>
<category>Thought leadership (Our thinking)</category>
<category>Technology and innovation services</category>
<category>Drug delivery</category>
<category>Medical devices</category>
<category>Delivering value from R&amp;D</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Helping diagnose and monitor patients in critical care  Sphere Medical</title>
<description>We helped to develop an in vitro blood analyser for the diagnosis and monitoring of patients in critical care.</description>
<link>http://www.paconsulting.com/our-experience/sphere-medical-ltd-developing-a-novel-diagnostic-instrument-in-nine-months/</link>
<guid isPermaLink="false">6181</guid>
<pubDate>Fri, 10 May 2013 00:00:00 GMT</pubDate>
<es:pubDateSort>20130510000000</es:pubDateSort>
<es:pageFirstCreationDate>Tue, 24 Nov 2009 13:57:56 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091124135756</es:pageFirstCreationDateSort>
<es:pageLastModified>Fri, 17 May 2013 11:24:25 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2013051711112425</es:pageLastModifiedSort>
<dc:creator>Mark Cripps</dc:creator>
<category>Healthcare</category>
<category>Case study (Our experience)</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Medical devices</category>
<category>Driving innovative product development</category>
<category>Future of healthcare</category>
</item>
<item>
<title>Regulatory driven product innovation - delivering product and process cost reductions and reduced time to market</title>
<description>Regulatory driven product innovation - delivering product and process cost reductions and reduced time to market. Many product regulatory compliance frameworks have now matured to the point that they are not only directly driving innovation in products and product development processes  but are actually providing astute system designers and product development professionals with exciting new opportunities to reduce product cost, reduce development cost, and improve time-to-market.</description>
<link>http://www.paconsulting.com/our-thinking/regulatory-driven-product-innovation-delivering-product-and-process-cost-reductions-and-reduced-time-to-market/</link>
<guid isPermaLink="false">6476</guid>
<pubDate>Mon, 08 Oct 2012 11:02:30 GMT</pubDate>
<es:pubDateSort>20121008110230</es:pubDateSort>
<es:pageFirstCreationDate>Thu, 03 Dec 2009 18:41:40 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091203184140</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 08 Oct 2012 11:02:30 GMT</es:pageLastModified>
<es:pageLastModifiedSort>2012100811110230</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>British American Tobacco - Project Track &amp; Trace</title>
<description>Brand leader Evian saw an opportunity to broaden the international appeal of its product by matching it more closely with today&#39;s healthier, more nomadic lifestyles. PA&#39;s consumer research, new bottle design and volume production &#39;know-how&#39; enabled Evian to market an innovative new bottle for consumers on-the-move.</description>
<link>http://www.paconsulting.com/our-experience/british-american-tobacco-project-track-trace/</link>
<guid isPermaLink="false">6504</guid>
<pubDate>Fri, 19 Oct 2012 13:06:55 GMT</pubDate>
<es:pubDateSort>20121019130655</es:pubDateSort>
<es:pageFirstCreationDate>Fri, 04 Dec 2009 14:02:21 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091204140221</es:pageFirstCreationDateSort>
<es:pageLastModified>Fri, 19 Oct 2012 13:06:55 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201210191310655</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Case study (Our experience)</category>
<category>Consumer products</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Amendments to the key EU Medical Device Directives 21 March 2010. Is your company prepared for these changes?</title>
<description>Amendments to the key EU Medical Device Directives formally take hold on 21st March 2010 and changes will impact both new medical device developments and existing CE certified medical devices.  There is NO provision for a period of transition. Is your company prepared for these changes?  PA Consulting Group continues to lead in product regulatory compliance management and  medical device design, and understands the true impacts of these legislative changes.</description>
<link>http://www.paconsulting.com/our-thinking/amendments-to-the-key-eu-medical-device-directives-21-march-2010-is-your-company-prepared-for-these-changes/</link>
<guid isPermaLink="false">6544</guid>
<pubDate>Mon, 06 Aug 2012 15:04:25 GMT</pubDate>
<es:pubDateSort>20120806150425</es:pubDateSort>
<es:pageFirstCreationDate>Mon, 07 Dec 2009 16:15:51 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20091207161551</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 06 Aug 2012 15:04:25 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201208061530425</es:pageLastModifiedSort>
<dc:creator>Reg Hannam</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Product development: new processes for a new world</title>
<description>Product development: new processes for a new world: What makes a good product developer and how the development process has changed; Key drivers for the product development process in the future; Challenges across the sectors in the product development process; 
Future product development process and key related technologies</description>
<link>http://www.paconsulting.com/our-thinking/product-development-new-processes-for-a-new-world/</link>
<guid isPermaLink="false">8005</guid>
<pubDate>Tue, 06 Nov 2012 15:35:14 GMT</pubDate>
<es:pubDateSort>20121106153514</es:pubDateSort>
<es:pageFirstCreationDate>Sun, 21 Feb 2010 11:40:04 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20100221114004</es:pageFirstCreationDateSort>
<es:pageLastModified>Tue, 06 Nov 2012 15:35:14 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201211061533514</es:pageLastModifiedSort>
<dc:creator>Alexander Tasker</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>PA focuses on the future of the product development process in its technology and innovation seminar series.</title>
<description>PA focuses on the future of the product development process in its technology and innovation seminar series.</description>
<link>http://www.paconsulting.com/our-thinking/pa-focuses-on-the-future-of-the-product-development-process-in-its-technology-and-innovation-seminar-series/</link>
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<pubDate>Tue, 17 Jan 2012 00:00:00 GMT</pubDate>
<es:pubDateSort>20120117000000</es:pubDateSort>
<es:pageFirstCreationDate>Tue, 02 Mar 2010 13:14:23 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20100302131423</es:pageFirstCreationDateSort>
<es:pageLastModified>Wed, 02 Jan 2013 19:55:49 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201301021975549</es:pageLastModifiedSort>
<dc:creator>John O'Neill</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
</item>
<item>
<title>Helping Burgopak maximise the commercial potential of their unique packaging design | Future of Healthcare</title>
<description>PA helped the Burgopak team define the complete manufacturing process route. We also helped Burgopak protect their innovation with both direct intellectual property (IP) and &#39;ring fencing&#39; IP to protect the manufacturing process. This would put the company in a stronger position prior to opening discussions with large-scale packaging machine builders.</description>
<link>http://www.paconsulting.com/our-experience/helping-burgopak-maximise-the-commercial-potential-of-their-unique-packaging-design/</link>
<guid isPermaLink="false">8225</guid>
<pubDate>Mon, 15 Oct 2012 13:01:47 GMT</pubDate>
<es:pubDateSort>20121015130147</es:pubDateSort>
<es:pageFirstCreationDate>Sat, 06 Mar 2010 09:39:49 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20100306093949</es:pageFirstCreationDateSort>
<es:pageLastModified>Mon, 15 Oct 2012 13:01:46 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201210151310146</es:pageLastModifiedSort>
<dc:creator>Haider Shukhaer</dc:creator>
<category>Innovation</category>
<category>Healthcare</category>
<category>Case study (Our experience)</category>
<category>New products and services</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Drug delivery</category>
<category>Medical devices</category>
<category>New products and services</category>
<category>Driving innovative product development</category>
<category>Managing and exploiting IP</category>
</item>
<item>
<title>PA Consulting Group runs seminar on future of the product development process, 9 March 2010</title>
<description>The latest seminar in PA Consulting Group&#39;s Technology and Innovation series focuses on future product development processes and looks at best practice tools and ways of working to improve overall effectiveness.</description>
<link>http://www.paconsulting.com/introducing-pas-media-site/releases/pa-consulting-group-runs-seminar-on-future-of-the-product-development-process-9-march-2010/</link>
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<pubDate>Tue, 09 Mar 2010 00:00:00 GMT</pubDate>
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<es:pageLastModified>Fri, 14 May 2010 11:31:48 GMT</es:pageLastModified>
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<category>News and articles content (for right-hand side)</category>
<category>Media - PA in the media (list pages only)</category>
<category>Media releases</category>
<category>Technology &amp; Innovation</category>
<category>Technology and innovation services</category>
<category>Driving innovative product development</category>
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<item>
<title>Future of product development process: summary from PA symposium</title>
<description>Future of product development process: summary from PA symposium</description>
<link>http://www.paconsulting.com/our-thinking/future-of-product-development-process-summary-from-pa-symposium/</link>
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<pubDate>Thu, 02 Aug 2012 19:25:44 GMT</pubDate>
<es:pubDateSort>20120802192544</es:pubDateSort>
<es:pageFirstCreationDate>Thu, 06 May 2010 13:27:45 GMT</es:pageFirstCreationDate>
<es:pageFirstCreationDateSort>20100506132745</es:pageFirstCreationDateSort>
<es:pageLastModified>Thu, 02 Aug 2012 19:25:44 GMT</es:pageLastModified>
<es:pageLastModifiedSort>201208021972544</es:pageLastModifiedSort>
<dc:creator>Mark Cripps</dc:creator>
<category>Thought leadership (Our thinking)</category>
<category>Driving innovative product development</category>
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