Publication

Creating winning pharmaceutical partnerships in the 21st century

An extract article from Impacts - perspectives in healthcare November 2007

Partnering represents a very different way of working for all involved. Historically, relationships have often been adversarial and trust has seldom been established. With much negativity to overcome, significant and sustained effort is needed to secure the change in culture required.

The strategic partnering relationships now being considered place an even greater emphasis on the need to establish a common purpose for the joint enterprise. The inevitable tensions between the aspirations of the parties must be understood and addressed.

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