Publication

Compliance and effectiveness - Two sides of the marketing coin

An extract article from Impacts volume 7 by Richard McIntyre, Ashley Forrester and Anthony Perry

In today’s highly competitive environment for life sciences products and services, new and increasing compliance requirements are adding cost, risk and complexity to sales and marketing efforts. Many of these new regulations focus on the relationship between the life sciences companies and the Healthcare Professionals (HCPs) with whom they interact. This article looks at ways of maintaining the effectiveness of marketing programs, while at the same time ensuring effective commercial compliance.

A single integrated operating model can meet both marketing effectiveness and compliance needs. PA has identified an approach to implementing such a model:

• understanding how changes to the compliance landscape impact your programs, now and into the future.
• designing processes that will align compliance controls and desired marketing outcomes through standardization and automation.
• implementing the necessary organizational and technological changes, and to initiate the training and communication measures needed to entrench the changes
• putting in place procedures and systems that continually measure the effectiveness of improvements with reference to past performance and the impact of current initiatives.

To download this article in full please click the link on the right.

For more information  email healthcare@paconsulting.com

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