Publication

Enhancing product and service innovation at Rotork

An article from Breakout issue 5

This interview with Rotork's Dr Graham Ogden, Research & Development Director, describes how the company is striving to maintain a long held company reputation for creativity and innovation, focusing on areas such as:

• Encouraging innovative thinking in a risk-averse culture
• Developing a company-wide culture of creativity and innovation
• Creating an environment in which people are prepared to question and challenge
• Adopting a research-based approach to introducing new technologies
• Using creative prototyping techniques to obtain the right customer feedback

"One of the reasons we chose to work with PA," says Graham, " is that it is also a technology business and has had to deal with the same issues we face, and they can therefore speak from the experience of dealing with these problems – for us this was a major deciding factor. In terms of dealing with the business challenges, PA impressed us with the follow through and the commitment of its people involved in the project."

For further information, e-mail: innovation@paconsulting.com