Case Study

Leading pharmaceutical contract services provider 

Formulating a strategy for the successful launch of a new product development center

A leading pharmaceutical contract services provider with more than 70 distribution centers in 37 states in the US was building a new product development center (PDC) to provide a stand-alone, full-service development center for external customers.

PA helped the client formulate a strategy to leverage the company’s brand strength, retain and build the customer base, offer the right mix of products and services, and ensure a successful launch.