Case study

Post Danmark A/S

Achieving cost-efficient mail processing regardless of customers' mailing behaviour

Post Danmark is going through major structural changes in order to position itself for the future liberalisation of the Danish postal market. In order to remain competitive in this changing environment, Post Danmark is implementing a planning tool that forecasts and organises for varying demand; this inputs into resource planning to improve the deployment of its 16,000  production staff. 

So PA developed for Post Danmark a business model that simulates customers' likely mailing behaviour, which can be used to improve demand planning and achieve more effective use of mail processing and distribution resources.

This model allows Post Danmark to accurately simulate complex business conditions and behaviours to see their resource and service implications.  

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