Case study

National Savings

Modeling customer preferences: launching a profitable and cost-effective new savings product

National Savings is a UK government agency that designs, markets and administers savings and investment products for personal savers and investors. PA used a sophisticated quantitative analytical model to understand fully the value-adding (and value-destroying) features of an important new savings product. This Customer Preference Modeling technique helped National Savings to secure a comprehensive understanding of what customers want, and the financial and shareholder value that will result from different customer propositions.