Case study

National Savings & Investments

Launching a successful new product

The UK’s second-largest provider of savings products sought to grow into new market segments. National Savings & Investments (NS&I) asked PA to assess the viability of a new investment vehicle, the Guaranteed Equity Bond. PA formulated a strong case for its introduction by quantifying the product’s prospective market demand and predicted incremental value.

Through better understanding of its market positioning, NS&I achieved a highly successful product launch, generating growth of over $500 million in the first two years. It is now a mainstay of NS&I’s offering to the market and remains a continued success.