Case study
Rotork Controls
Enhancing product and service innovation at Rotork
Rotork Controls is a world-leading manufacturer of valve actuators, which it supplies to a wide range of industry sectors, including oil and gas, power generation and water treatment.
Delivering faster innovation for competitive advantage In an increasingly competitive global market, Rotork recognized the need to maintain its leadership position by generating even more innovative product and service ideas and implementing them faster than before to sustain its competitive advantage.
PA worked closely with a core team of Rotork managers and other staff over a seven-month period to achieve the objectives of: applying creative tools and techniques introducing a more innovative culture generating concepts for at least three new products or services.
The key element of PA’s approach was to work closely with the Rotork core team and other staff to develop their skills in a range of innovation techniques while working on the development of real ideas for new products and services – a ‘learning by doing’ approach.
“The primary aim was to enhance our innovation culture – and we are certainly succeeding in this”
Dr Graham Ogden
Rotork R&D Director
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