Case study

Abbey Life

A breakthrough in sales effectiveness

Abbey Life, one of the largest life assurance companies in the UK, recognized that there was a need to further develop and support the sales process and to improve the continuity of client service. They asked PA to help manage them through this process of change; this led to improved sales performance as well as providing the company with the ability to develop larger and more frequent sales from within the same client base.

"I believe this program has also had a fundamental effect on the way the company will now organize staff and skills to achieve many of the initiatives which face us over the next few years."

Derek Dean, IT Director, Abbey Life Assurance