Case study

A major Asian retail bank

Rapid transformation of a retail branch network into an effective sales channel

Following a recent major acquisition this bank had devised a strategy to capitalize on its market positioning, the core element of which was the integration of the two resulting branch networks into one pro-active sales and customer service channel. This was a key step in developing a robust acquisition model which could be employed elsewhere as the bank sought to consolidate its status as a major regional player. An additional driver for transforming the network was the impending arrival of influential foreign players into the market following government deregulation, who were keen to poach profitable customer relationships.