Case study

Belgacom

Launching the Axis Telephone Charge Card

Belgacom, the national post and telephone carrier in Belgium, recognized the need for it to launch a Belgian telephone call charge card. Belgacom had realized that customers wanted the convenience of a charge card, and several competitor carriers were offering such a service on the Belgian market. With PA’s assistance Belgacom was able to complete the project with a full public launch coming just two months after the trial launch.