Case study

AT&T Broadband

Launching interactive television for a major US cable TV company

AT&T Broadband is a leading US provider of broadband services. As a business unit within parent company AT&T, it provides cable television entertainment and information programming services to more than 15 million customers across the USA. AT&T Broadband has always been an innovation leader in the US cable market. An aggressive development program was underway in 1999 to build and roll out the next generation in television – interactive TV.

The company turned to PA Consulting Group for help, specifically to resolve the business and technology choices for meeting the time-to-market requirements as well as longer term strategic objectives.