Think about last time you went on holiday and didn’t use a social media site to get reassurance that you were going to get the type of holiday you wanted. Essentially, this is a regulatory tool. It happens to have been created by the market but it provides a great way of regulating the services.
So how can you learn from that approach and apply it to other areas?
In PA’s latest podcast our regulation and social intelligence experts discuss how the rise of social media has led to a new form of regulation. The podcast looks at what organisations need to do to ensure that they are able not only to respond to this new format of customer interaction, but to create value from it.
For more information about our work in social intelligence, please contact us now.