How patient empowerment, innovative clinical collaborations and new business models are delivering the future of healthcare.
To find out more about PA can help deliver patient-centred change in the future of healthcare, please contact us now.
We believe personal-centred health will be the dominant framework driving new models of care: improving patient outcomes by educating and activating patients and populations; delivering clinical solutions tailored around the needs of the individual; and building new, disruptive clinical and commercial models through which to deliver care. This will support a vital paradigm shift – from treating people, to keeping people well.
See some of the themes of patient-centric healthcare explored at PA’s Future of Healthcare roundtable event with insights from healthcare leaders at Cancer Research UK and the NHS’ North West London Integrated Care Pilot.
Patient and population empowerment – putting the informed individual ‘front and centre’ in the healthcare value chain.
We all need to take more responsibility for our health. To incentivise wellness and increase vital early engagement with patients, carers and population groups, policy makers, healthcare providers and private enterprise are increasing the information, tools and resources deployed to educate, engage and empower us.
Social media and patient advocacy groups are opening new channels for the exchange of experience and information – raising the prospect of better informed, better educated populations and patients that input to decision making.
In the US, Avivia (a Kaiser company) is working with employers to create social platforms to directly incentivise patients to make healthy lifestyle choices. Early trials indicate pronounced changes in behaviour and awareness. This mirrors the Kaiser health system’s view that cost, quality and outcomes can be improved by reducing ‘adverse patient events'.
Our work with NHS Choices in the UK is another example of increasing the active role of the patient or their carer.
Read our article on patient-empowered social networks
Translational medicine – integrating clinical data and patient insights earlier in research to get the right drug for the right patient at the right time.
Translational medicine is about understanding the mechanism of disease. Specifically, this is done by integrating clinical and patient insights earlier in the research process and encouraging new models of collaboration across the clinical, academic and industrial environment.
In the translational medicine space, PA has been working with Cancer Research UK, supported by Pfizer, AstraZeneca, the TSB and NHS Trusts, to establish a national diagnostic platform for cancer.This will change the way we diagnose, treat and manage cancer in the UK.
Read the article by PA and Cancer Research UK on personalised approaches to cancer treatment
New business models – disruptive innovation in clinical and commercial models to reward quality outcomes, reduce cost and manage risk.
We believe that to deliver the ‘triple aim’ of health reform – improving outcomes, increasing quality and reducing the cost of care – genuine disruptive innovation in business-model and clinical design is essential.
This challenges incumbent providers and participants to rethink their commercial approach, embrace new collaborations and creates opportunities for new entrants. Tomorrow’s health providers and healthcare businesses must create new structures and financial mechanisms to reward quality outcomes and share risk.
PA has worked with a major pharmaceutical company to redesign how they engage with large, US health systems – embracing a model of partnership and potentially risk-sharing collaborations to improve medication adherence and patient engagement. In the UK, we are helping to build the new Care Commissioning Groups and increase local choice.
Read our article on how pharmaceutical companies must go to market in a patient-centric world.
To find out more about how PA can help your organisation deliver patient-centred change in the future of healthcare, please contact us now.