Using care pathways to find new opportunities
Our report explains that life sciences companies often focus too narrowly on the decisions people make and what they do around the time medicines are prescribed – but valuable insight can be gained from tracking the process from the other side.
Care pathways describe all the sequences and steps that make up medical care including the integration of key physicians, healthcare professionals and managers, services, care “hand-offs”, and diagnostics. Understanding what happens when and how, can help you answer some fundamentally important business questions, including:
- How can we secure and retain market access for our medicines?
- Where are the new opportunities and untapped potential?
- Which stakeholders are key to unlocking this value and how should we influence them?