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 "The USB-powered toothbrushes are portable and feature a suction cup base that allows them to be attached to almost any flat surface. The Brusheads also feature intelligent sensors that recognise brushing patterns and play audio messages to encourage better brushing."

AHMAD BITAR, PA EXPERT IN PRODUCT DESIGN

Meet the Brusheads - a new concept in children's toothbrushes

Getting children to brush their teeth is a common challenge for parents everywhere and can be very stressful. Children often find brushing-time dull and mundane. So how can parents get their children to brush their teeth properly while making the experience more enjoyable?

Meet the Brusheads! This is PA Consulting Group's new concept for a range of toothbrushes, designed to encourage children to develop positive brushing habits while making teeth-brushing a fun part of the day.

Each Brushead comprises a 3D-sculptured cartoon character, which kids can relate to and grow to love. The USB-powered toothbrushes feature a suction-cup base that allows them to be attached to almost any flat surface.The Brusheads also contain intelligent sensors that recognise brushing patterns and play audio messages to encourage better brushing.

The Brushead is linked to an app which brings the product to life. Children can interact with each Brushead character, whether through their smartphone or on the web, and check out their brushing performance and compare the achievements of their character with those of other children. Parents can also use the app to monitor their children’s progress and keep an eye on patterns and trends.

To find out how PA can help your organisation with innovative product design and development, please contact us now.

To read more about our work in innovation, please click here.

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