Mobile applications (or ‘apps’) are fast becoming one of the most engaging and exciting ways of interacting with customers. In August 2011, ONS reported that, in the UK, 45% of people use the Internet on the move, while OFCOM reported at the same time that 50% of adults are downloading mobile applications. Boosted by the fast pace of change in mobile technology, the app market has never been bigger.
While apps provide exciting opportunities, the range of solutions available means many companies struggle to understand which approach is right for them. Many perceive new platforms and technologies as the most important drivers, but other factors, such as audience size, budget and content pricing models, also influence the choice of solution.
Our mobile app flow chart provides a starting point to help you begin to identify what type of mobile app best meets your needs.
Whether the flow chart answers your questions or inspires new ones, it should help you think about the approach that might suit your organisation. There are many more implications of app adoption, such as micro-transactions, licensing laws, advertising and analytics. Our mobile development team can help you take the next step.
For decades, leading organisations have trusted PA to help them plan and manage their system portfolios, recognising that we offer a powerful combination of deep sector insight and whole-lifecycle technology expertise. Increasingly our clients are looking to us to help them adopt mobile technology; our specialists in this field have created novel applications to address business needs across utilities, advertising, financial services and healthcare.
Our team of mobile experts can support you right across the app development space, from helping you to work out your mobile app strategy through to designing and building apps that delight your users and delivers your objectives.
Contact us now to speak to an expert who can help your organisation make the most of mobile.
PRINT
EMAIL
TWITTER
LINKEDIN
FACEBOOK
FEEDS