As healthcare costs continue to rise towards unaffordable levels, particularly for managing chronic conditions, new, more efficient and effective methods are required to diagnose, treat and manage these debilitating conditions.
Fortunately, smartphones have now reached a level of ubiquity and performance that make them viable tools in the battle to improve health outcomes. There is now a real opportunity for organisations in the life sciences and healthcare sectors to deliver health solutions that combine drugs and medical devices with the connected capabilities and features offered by the current generation of smartphones.
While few companies have yet to really embrace this paradigm shift and it is may be too early to understand the impact on outcomes, we are seeing some good progress. For instance, Sanofi now has a Blood Glucose Monitor that connects directly to the iPhone for sale in the Apple store and according to some estimates 247 million people will download a health-related app for their smartphone this year.
With regulatory landscape beginning to be clarified, we believe we are on the cusp of major change in the delivery of healthcare and organisations have a fantastic opportunity to gain competitive advantage, build market share, drive down costs, improve the quality of care and increase customer loyalty by leveraging smartphones to help patients manage their health.
To find out how PA can help you in delivering healthcare in the future, please contact us now.
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