How consumer products and manufacturing firms can stop their best ideas from falling through the cracks
Our new innovation survey has found most companies in the consumer products and manufacturing industry are playing it safe when it comes to innovation.
In our survey, 40% of sector respondents agree with the statement that they often back high-potential but risky innovations but this drops to just one in 10 for executives that ‘strongly agree’ with it.
In our new innovation report, we explore the pitfalls and complications that organizations face – across sectors and geographies – as they strive to think differently and put their new ideas into practice.
In our experience, a siloed approach to innovation is unlikely to succeed. To deliver transformational results, innovation has to move beyond the R&D department and become firmly embedded in the culture of the organization. To achieve this, our research suggests seven recommendations that senior executives should consider to convert innovation investment into profitable return.
The report also covers:
- Cross-sector learnings for addressing the innovation drain
- Best practice examples from 24 interviews with innovation leaders
- Analysis by sector and key findings
- Analysis by country and key findings.