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FutureWorlds – using uncertainty to drive breakthrough innovation

Changing markets, increased supplier sophistication and ever-present competitive pressures mean that innovation is key to delivering sustained profitable growth. Most companies recognise this, but the success rate of innovation programmes in achieving breakthrough innovation remains questionable.

To bring breakthrough innovation to the market, companies need to excel in a number of key elements: consumer and market insight, technological and developmental excellence, project management and operational delivery. However, excellence in these disciplines is not enough to deliver sustainable innovation.

We have found that one of the most difficult innovation interfaces to manage is that between R&D and marketing teams; frequently they lack a shared vision of what the future will hold, are driven by different time frames, and find it hard to reach alignment on what consumers will desire and what will be (technically) possible in the future.

FutureWorlds unlocks the potential of marketing and R&D teams to achieve breakthrough innovation. Request the full FutureWorlds article via the form below.

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To find out more about how the FutureWorlds process can help your marketing and R&D teams achieve breakthrough innovation, please contact us now.

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Mark Humphries
Product development and manufacturing
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