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Compliance and effectiveness - two sides of the marketing coin

An extract article from Impacts volume 7

In today’s highly competitive environment for life sciences products and services, new and increasing compliance requirements are adding cost, risk and complexity to sales and marketing efforts.

Many of these new regulations focus on the relationship between the life sciences companies and the Healthcare Professionals with whom they interact.

This article looks at ways of maintaining the effectiveness of marketing programmes, while at the same time ensuring effective commercial compliance.

Get the full article on compliance and effectiveness.

To find out more about maintaining the effectiveness of marketing programmes, while at the same time ensuring effective commercial compliance, please contact us now.

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