In our personal lives and at work, trust is absolutely essential. Yet citizens, consumers and employees have all become steadily less trustful over the last 10 years. In this video and infographic, we outline why trust is so important and how you can build or rebuild it in your business.
So how can you make trust a fundamental part of your business?
Building or rebuilding a culture of trust takes time and determination. To get there, you should first start aiming for the following three goals:
Strengthen your business’ reputation inside out and outside in
Everything is connected. Your reputation is not one single thing but a mosaic of all the different perceptions and attitudes held about you by people with an interest in your business. You shouldn’t assume there is a wall between the inside and outside of your organisation. Start thinking about your ‘relationships’ with society, customers and your workforce.
Improve relationships externally by raising the quality of your conversations with customers
Trust isn't about boundless marketing confidence. It’s about whether your business can tell a convincing story about what it is doing. So set out a clear narrative. Be as transparent as you can be and respond openly to feedback and challenge.
Improve relationships internally by raising the quality of conversations between leaders, managers and staff
To improve relationships internally, you need to make more time for genuine two-way communication, enabling open feedback and listening so proper conversations are taking place. Respect, deep democracy and ‘heart’ are all key to building strong relationships. When leaders demonstrate these qualities, they seem more like human beings. They share what they care deeply about, their beliefs and who they are, which leads to real connections being made.
To find out more about building or rebuilding trust, contact us now.