PA was selected to help shape the future operating model due to prior experience in the strategic design and implementation of customer-focused business models with other parts of the organisation. Our expertise in customer segmentation and transformational change adoption was also a key factor.
Our involvement led to the establishment of a customer-focused capability with an emphasis on driving revenue from accounts totalling approximately $800 million.
“PA added true value, direction, content, positive spirit and the success of the programme is clearly something they should be proud of.”
To learn more about how your organisation could benefit from transformational customer-focused marketing, please contact us now.