UK retailer - creating a world-class product, marketing and sales proposition

Our proven experience in performing comprehensive customer and operational reviews facilitated PA in building a customer strategy for the retailer. We focused on delivering additional value to the business and mitigating profit impact by performing:

• customer segmentation – profiling the consumer base in previously unexplored detail (including a basket analysis showing purchasing patterns) to determine differential customer needs, behaviours and opportunities

• fundamental cost audit and operational review – highlighting which products and ranges were generating and/or eroding value

• strategy implementation – designing and rolling-out a series of aligned market propositions including new store formats, Internet retail expansion and enhanced customer in-store experiences.