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"A text book example of user-driven development - but equally effective working with a third party consultancy."


Norton Healthcare – developing and implementing portfolio modelling for optimum new product development

Norton Healthcare, a subsidiary of the US-based IVAX Corporation and the UK's largest manufacturer and supplier of generic (off-patent) pharmaceuticals, appointed PA Consulting Group to develop and implement portfolio modelling for optimum new product development.

PA assembled a team to work alongside Norton's cross-functional core team.

PA successfully delivered a user-friendly and objective tool to formulate project selection, decision making, portfolio representation and project tracking.

To find out how PA can help you with portfolio modelling please contact us now.

Andrew Hooke
Life sciences
contact us now

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