Atlantic Lottery is a government-owned lottery provider that operates in Canada's four eastern provinces. Over the years, the lottery has generated profits that fund schools, hospitals, parks and other public services. While gaming is growing at remarkable levels around the globe, including Canada, traditional lotteries are facing a declining share of market as other operators expand their operations without the same commitment to player safety or economic return to communities.
We brought together specialists in strategic analysis and online and mobile services to help Atlantic Lottery understand its path to growth. Working with the in-house team, we drew on a wide range of information to develop a strategic simulation model of the business. This tool helped us identify insights about the interplay between different games (such as draw games or video lottery terminals), distribution channels (whether retail purchase or mobile), regulatory requirements, game maturity, customer fatigue, customer demographics and age-related preferences.
As Atlantic Lottery responds to complex dynamics and the demands of multiple stakeholders, our model is helping them cut through complexity and respond quickly and reliably to market changes for long-term growth.
Learn more about how using a lottery business System Dynamics model can help evaluate strategies against a variety of potential scenarios.