This was a unique opportunity for PA to leverage the experience in the area of customer-driven supply and provide BAT with a clear customer service strategy for 2012. Based on designing the supply chain from the 'shelf back' BAT becomes a much more commercially focused organisation through a better understanding of the consumer needs.
The strategy will help BAT to save at least £20million in service failure cost as well as helping the company to improve product's availability, reliability, value and service differentiation. It will help BAT establish a culture where people are committed to providing an outstanding level of service.
To find out how PA can reshape your customer service strategy, please contact us now.
