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PA Consulting helps Burgopak, the packaging innovator, to ring fence its product IP before partnering

4 March 2009

PA Consulting Group, the leading international management, systems and technology consultancy, has enabled Burgopak, developer of the innovative slider pack -  used for high value items such as mobile phones and DVDs - to protect its Intellectual Property (IP) before  partnering to meet the demand for new applications for its product.

Burgopak, recently ranked sixth fastest growing private firm in the UK in the Sunday Times Fast Track 100 league table, has developed novel hand-assembled slider packs which combine ‘packaging, presentation and delivery’ in a smart, tab-pull, dual drawer box.  

Adapting its packaging to suit pharmaceutical blister packs meant moving away from hand assembly to automated manufacture, and joining forces with a volume manufacturing company. As high speed volume manufacturing carries considerable IP vulnerability from which disputes and profit share claims by partnering companies can often arise, Burgopak asked PA to strengthen its IP in readiness. 

PA’s cross functional team used its expertise and research facilities to:

  • review relevant existing processes and IP
  • review, improve and define Burgopak’s manufacturing process, including new machine architecture and risk demonstration hardware
  • define package assembly and automated fabrication and placement of  the vital plastic film belt
  • work closely with patent agents to provide the information they needed
  • reduce the risk of competitive innovation.

With its IP ring fenced, Burgopak was well positioned to explore the marketplace and make beneficial agreements with suitable partners. Burgopak now has several versions of its unique pack on sale in the UK OTC pharmaceutical market, and is further developing its business globally.

Patrick Heininger, Group Chief Executive of Burgopak comments:

‘After three months of working with PA we had a workable method for automating the most challenging procedure in the manufacture of Burgopak packaging, and a realistic idea of what was possible in terms of speed of manufacture. This knowledge has stood us in good stead in our subsequent negotiations with machine builders and manufacturers.’ 

PA’s technology capability spans innovation, strategy and delivery. We have a unique combination of industry expertise and engineering capability. At our dedicated technology centres in Cambridge, UK, and Princeton, NJ, USA, we develop award-winning products, automation and manufacturing processes, and help clients understand and use technology more effectively.


Notes to editors 

1. About PA Consulting Group

At PA Consulting Group, we transform the performance of organisations.
We put together teams from many disciplines and backgrounds to tackle the most complex
problems facing our clients, working with leaders and their staff to turn around organisations
in the private and public sectors. Clients call on us when they want:

• an innovative solution: counter-intuitive thinking and groundbreaking solutions
• a highly responsive approach: we listen, and then we act decisively and quickly
delivery  of hard results: we get the job done, often trouble-shooting where previous
initiatives have failed.

PA is an independent, employee-owned, global firm of 3,000 talented individuals, operating from offices across the world, in Europe, North America, Latin America, Asia, and Oceania. We have won numerous awards for delivering complex and highly innovative assignments, have technology development capability that few firms can match, deep expertise across key industries and government, and a unique breadth of skills from strategy to IT to HR to applied technology.

• defence • energy • financial services • government and public services • international development • life sciences and healthcare • manufacturing • postal services • retail • telecommunications • transportation

• strategic management • innovation and technology • IT • operational improvement • human resources • complex programme delivery

2. About Burgopak

 

Think of an innovative way to surprise and delight your customers. Think unique packaging. What you have is Burgopak.

Inspired by one man's fascination with origami and pop-up books, Burgopak's patented ‘slider’’ box is used by leading companies around the world to present a diverse range of products, including mobile phones, SIM cards, electronic devices, cosmetics, confectionary, pharmaceuticals, USB sticks, CDs and DVDs.  More than 53 million Burgopak packages have been used to enhance customers’ brands and products in more than 30 countries around the world

A very tactile product, the packaging slides open magically, intriguing and delighting customers. Ultimately, Burgopak enhances brand experience and reinforces perceptions of quality and reliability.   And not only does this design system display and differentiate products but, protected by a range of international patents, it also safeguards them from piracy and counterfeiting.

Burgopak has won numerous awards for its pharmaceutical packaging in competition with leading global companies for patient safety and compliance.  The Burgopak service is as outstanding as its design capabilities providing the complete package for customers, including bespoke structural design, artwork management, print, assembly and international shipping of all our packaging. Burgopak Ltd. is based in London, with offices in Australia, China, France, Germany, Japan and the US.

http://www.burgopak.com/

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