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Ora kitchen towel – household product of the year

1 October 2014


Ora, the revolutionary new kitchen towel, was awarded best new household product in The Grocer New Product Awards 2014 on Tuesday 30 September at an awards ceremony held at the Marriott Grosvenor Square, London.

PA helped to develop the product for Better All Round Ltd, as well as produce a totally new manufacturing process from PA's Technology Centre in Cambridge.

Wil Schoenmakers, technology and innovation expert at PA Consulting Group says: “Our expertise across new product development, packaging and manufacturing enabled PA to help take the Ora kitchen towel concept to supermarket shelf in less than 12 months.” 

The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both non-food and food categories. Winners were chosen from branded grocery products that have been introduced, developed and sold between 1 January 2013 and 28 February 2014. Ora was the winner in the household category chosen by consumers and a panel of product experts.

Read more about PA’s work on the Ora kitchen towel here.

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