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"Social media data is often not harnessed because it is still viewed at board level as a tactical channel for pushing out information rather than for gathering valuable insight."

 

NATHAN SAGE, PA SOCIAL MEDIA EXPERT

 

In depth: In it to win it?

Kate Hilpern

The Marketer

29 June 2012

 

PA is quoted in an article in The Marketer on gathering data from social media and the issues that marketers face in exploiting the various online tools.

PA explains that social media data is often not harnessed because it is still viewed at board level as a tactical channel for pushing out information rather than for gathering valuable insight.

PA gives an example of successful use of social media: “Just this month, however, we had a client who gained such good market intelligence that they completely changed how they built their product and took it to market.”

PA concludes: “Marketers need to be monitoring social media in a much more strategic way.”

To read the article in full click here.


To find out more about how PA can help your business with social intelligence click here or contact us now.

   
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