This article in The Manufacturer looks at how an efficient and responsive supply chain is essential for competitive advantage in a market where consumer demands are shifting ever more quickly. Tim Lawrence, who leads the supply chain team at PA Consulting Group, gave his insight on the subject.
Commenting on the role of strategic demand forecasts, Tim says: “During the downturn there has been increasing variability in demand.” Tim goes on to cite the example of the scrappage deal on the auto-industry and how supply actually outstripped demand.
Tim goes on to say: “Consequently, the ability to forecast has been brought into focus." Tim suggests there are a number of ways to improve demand forecasting: “First, get closer to demand.”
You can read the article in The Manufacturer in full here