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The credit crunch, IT and the small business

A Guardian writer
The Guardian
17 February 2009


PA IT specialist David Elton was widely quoted in The Guardian's article on how to control IT spend in the credit crunch:

The Guardian observed that, in the tougher economic climate, budgets will be tight and any expenditure will have to be fully justified.

"This brings companies back to the need to demonstrate a positive net present value," notes David Elton, a member of PA Consulting's management group. 

'One advantage that smaller businesses have is their relative freedom to experiment, compared to larger enterprises who are more likely to be encumbered with legacy systems. "For example, open source software offers a wide variety of applications now which means that, for less money, SMBs could gain access to good functionality, with a more favourable return," Elton notes.

The Guardian article continues: Prioritisation is vital. SMBs will need to be sure of their return on investment (ROI). "Having a vision is the best driver for any investment in technology," Elton says. "IT will be a component of that, but it shouldn't be the main focus. It's more important to know as a business where you are going and why."

Integrated voice and data communications solutions can provide richer customer interaction without high levels of human effort. "Convergence provides a cost-effective opportunity for a small business to look like a much bigger enterprise," Elton says.


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