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We believe that if the utility takes a more proactive stance with regard to infrastructure and a charging model, that could jumpstart the EV revolution.”



PA Consulting: Rate options hold key to electric vehicle adoption

JP Finlay
SNL Energy, SNL Electric Utility Report
2 November 2011


Arun Mani, energy and electric vehicles expert at PA Consulting Group, says that now is the time for utilities to take a leadership role in the adoption of EVs in an article in SNL Energy and SNL Electric Utility Report. Talking to reporter JP Finlay of SNL Energy, Arun discussed the opportunity for U.S. electric utility companies to drive the adoption of electric vehicles.   

Arun discussed the three key long-term strategies he has identified that utilities need to put into action to be leaders in the emerging EV market: 1) building a reliable and flexible infrastructure, 2) offering innovative commercial charging models, and 3) shaping strategy around consumer behaviour.

Arun said in the article, “The catalyst is the utility. Public charging is just one aspect. The bigger way to impact electric vehicle adoption is rate options, what kind of rate are you going to pay at the time of use? It's a simple thing as how does the consumer compare the cost of filling up [a] car with gas versus electricity.”

In the article, Arun is quoted as saying that the real growth of electric vehicles will come at least five years out, and the utilities need to consider more than just costs. He said that electric utilities can provide incentives to consumers.

"We believe that if the utility takes a more proactive stance with regard to infrastructure and a charging model, that could jumpstart the EV revolution," Arun said in the article.


To find out how PA can help you prepare for the coming of electric vehicles, please click here or contact us now.


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