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“You know where customers live, you can analyse what they buy on a regular basis and identify changes to their buying habits.”

 

PETER BULL, RETAIL EXPERT, PA CONSULTING GROUP

How to best use the data you’ve got

Jessica Twentyman
Retail Week
21 October 2011

 

PA’s Peter Bull, a retail expert, is quoted in Retail Week. Peter gives his view on how companies can best use the customer data they have.

Commenting on the level of insight retailors can gain from a loyalty card scheme, Peter says: “You know where customers live, you can analyse what they buy on a regular basis and identify changes to their buying habits.”  


To find out how PA can help your organisation make use of its data, click here or contact us now. 

   
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