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Could Insurance Cover Your Next Fitness Band?

Alison Diana

Information Week Health Care

15 April 2014

PA’s Chris Steel, head of PA’s US IT practice is quoted in an article on health care wearable devices. The article looks at whether insurers might prove willing to pay for wearable devices due to their ability to improve patient health.

Chris says: “We see the overall market spending a billion dollars a year, just in wearables. There's a lot more to come in the actual treating of medical conditions, whether they're chronic or acute. And a lot of that is going to be driven by the payers themselves.”

Chris goes on to explain that because wearable technologies improve patient health and reduce costs, insurance companies will advocate wearable adoption.

“In addition to encouraging patients to exercise and eat more healthily, wearables improve adherence to treatment”, says Chris.

He continues: “They want to get this sort of technology into the hands of members and providers to drive down costs. Many other payers are looking to move in that direction. I think healthcare is moving in the direction that wearables will really pay and have a significant impact in changing the way people think about their health and the way they pay to be insured.”

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