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The five innovation killers in business 

 ruth mata I forbes I 20 august 2015

To access the full article in Spanish please, click here.

Luis Ramos, head of Latin America at PA Consulting Group, is interviewed about PA's innovation report in Forbes.

The article presents the main findings of the report. It goes on to describe the five killers of innovation, expanding on the findings with Luis' quotes. The article also highlights why brilliant ideas fail and where innovation comes from, as well as the characteristics of an innovation leader.  The article wraps up by sharing five recommendations to avoid innovation failure.

Luis said: “Mexico is entering an intense phase of innovation, and the factors that will trigger innovation are regulatory changes, the macroeconomic situation and the growth of key markets, as in the case of the energy sector.”

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Luis added: “You should be visionary, proactive, energetic and follow through to innovate well. This is similar to when a parachutist prepares with all the training and equipment to do the jump, but when he is on the plane and it is time to jump, he decides not to.”

Luis concludes by explaining: “We must be willing to make mistakes, but learn and grow from them in order to inspire innovation.”

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