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Wholesalers at risk in the new internet economy

Henrik Charlesen  

Finansavisen 

19 January 2015  
 

PA retail expert, Olav Lydersen, is quoted in an article in Finansavisen on the future of wholesalers.

Olav explains that more stores are now going straight to manufacturers when they buy goods because improved logistics and distribution means manufacturers are able to deliver goods faster and in smaller quantities: “With the current availability of information, as well as modernisation and simplification of processes for clearance and logistics, the ability to bypass wholesalers has grown.

“Many people have bought goods via private foreign online stores and have saved money.”

Olav highlights how providers have increasingly begun to cut out the middleman and sell directly to consumers – primarily through ecommerce. Retailers who primarily buy directly from manufacturers include Biltema, Clas Ohlson, Jysk, Jula, Rusta and Ikea

If wholesalers are to survive, Olav says they must add value to shops and purchasers. It may be that they provide special services, follow up with customers, or offer product integrations.
 


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