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Connecting the world: Ubiquity will be a hard state to reach

Jessica Twentyman
Financial Times, page 3
9 July 2009

Keith White, one of PA’s IT experts, contributed the debate in this article as to whether companies are adopting Green IT for environmental reasons or to reduce costs. The article quotes a number of company managers who highlight reductions in energy consumption as the main driver for green IT programmes.

Keith White broadened the debate by highlighting that “We miss the point if we continue to view green IT as something separate from the ‘greener business.”  He goes on to outline that “The nature of the debate has in itself created a distraction”.

He sets out this means that although green credentials have been used by vendors to market their products that “While this has perhaps been beneficial in making organisations aware of the role of technology in supporting green objectives, it has distracted attention from the contribution that a green IT strategy can make to the business and its overall environmental performance.”


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