PA’s Ted Bissell, mobile business expert, is quoted in the Financial Times in an article on mobile tablets.
Ted begins by explaining how the appeal of some of the tablets on the market are psychological: “If you believe Apple is an elite brand and you have confidence in your company, you might want to show it can afford to give people iPads".
“But such ventures have not always proved successful. There are corporates with hundreds of tablets ‘mouldering in cupboards’.”
Ted goes on to explain how devices may look affordable from the outset, but businesses need to have considered all of the addition costs such as mobile connectivity and security: “They were bought in a fit of enthusiasm and proved too complicated and expensive to maintain. It is shocking to see, but it is what happens when people forget about the integration costs.”
Ted stresses the importance of a tablet having faultless connectivity and the costs this can incur: “Paying for mobile network service provision can be a significant additional expense, especially in the US where tariffs are comparatively high.”
Tablets are ideal for some business people on the move as they can access a large amount of data via the cloud. Pharmaceutical representatives for example can check regulatory issues during meetings with medical professionals, says Ted. He goes on to say: “Wealth managers can show clients the potential returns of investment opportunities over lunch.”
Ted discusses some of the down-sides of tablets. He explains that the lack of a separate keyboard puts some companies off, despite few people actually needing one as keyboards are only really useful for people who produce a lot of written material or presentations.
He goes on to say: “But less than half white of collar workers need to create new content. It is not a big deal for them to use an onscreen keyboard, and no reason to double the technology purchase cost.”
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