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Student choices: Analytics give opportunity to customise learning

Sarah Murray

Financial Times

17 July 2013

PA Consulting Group’s John McAlister, a decision sciences expert, is quoted in an article in the Financial Times. John discusses how the topic of big data is making its way into the classroom. He talks about how it can be used to analyse information and enable educators to customise content for individuals.

Commenting on the wealth of information available, John says: “Most parents would be surprised at the level of data being captured in education.”

John goes on to talk about what impact this could have on the education system and what this could mean for parents and students when they are selecting universities: “If you’re moving to a self-funded university system, students should be more interested in the data on different universities,” says John.


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