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"People need to look at investor relations as a long-term game. I’m not sure anyone is going to get any lasting gain from a short-term burst.”

MARK THOMAS, BUSINESS STRATEGY CONSULTING, PA CONSULTING GROUP

Shareholders need to be kept well informed

Andrew Baxter
Financial Times
11 March 2011

Mark Thomas, a business strategy specialist at PA Consulting Group, has been quoted in the Financial Times Mid-Market Companies special report. The article looks at the importance of effective communication with investors.

Mark says that large and mid-sized companies should take a leaf out of US investor Warren Buffet’s book and try to build a small but loyal and long-standing base of share-holders: “People need to look at investor relations as a long-term game. I’m not sure anyone is going to get any lasting gain from a short-term burst.”

You can read the article in full here.


For more information on PA’s advice about getting your business fit for the future, please click here.

   
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