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Second Life eyes second act as virtual reality matures

Tim bradshaw and emma jacobs | financial times | 16 september 2015

PA’s experts Dan Rossner and Rob Gear are quoted in an article in the Financial Times on Second Life – an online virtual world created by Linden Lab.

The article explains that although visitors to Second Life have significantly reduced there are still one million regular users who log on to the virtual world. The article goes on to explain that Second Life is currently gearing up for round two, thanks to the advent of virtual reality headsets such as Oculus Rift.

According to the article, many big companies were involved in Second Life in the mid-2000s. PA became involved in the early days, running a conference in the virtual world, inviting clients to explore how they could use the technology and also conducting training for an oil and gas client on Second Life. As the article explains, PA closed down its Second Life office five years ago.

Dan Rossner, a digital expert at PA explains that having a Second Life presence and experimenting with different ways of working with it was a useful learning experience but “not from a revenue perspective”.

Rob Gear, who is a futurist at PA goes on to explain that Second Life was never “the only game in town” and that other platforms were experimented with.

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