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It’s a bit wild west at the moment, because apps are being commissioned by marketing departments."


Partnerships: Different beast in forest brings app solutions

Michael Dempsey

Financial Times 

25 February 2013

PA Consulting Group’s Dan Rossner, an IT expert, is quoted in an article in the Financial Times The Connected Business special report. Dan gives his view on the emergence of app developers.

Dan recognises that apps represent a very different world. He says: “It’s a bit wild west at the moment, because apps are being commissioned by marketing departments.” 

Dan goes on to explain that it is important to look beyond the iPad frenzy: “We’re trying to see where the app will help a client become more competitive.” 

The article also looks at the example of JCDecaux, the outdoor advertising site specialist, which recently turned to PA Consulting for a smartphone app that lets its staff take a time stamped and GPS-verified shot of each display. This gives advertising agencies instant proof that the billboard is carrying the message in the right place at the right time and it quite literally puts mobility and competitive advantage on the same page.

You can read the article in full here

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