jane bird | financial times | 30 september 2015
PA’s Dan Rossner, a digital expert, is quoted in an article on attracting millennials, in the Financial Times Connected Business report.
The article explains that millennials are people who have been born between 1980 and the early 2000s and expect their jobs to be challenging and dynamic and include aspects such as flexible working to suit their lifestyles.
Dan talks about another aspect significant to the millennial workforce – social media. He goes on to say that they enjoy using social media apps such as Messenger, Snapchat and Yammer which can be a boon for companies.
He explains: “The default position of conservative organisations may be to lock down social media in case of one bad comment, rather than encouraging contributions that could enhance their brand.”
He adds that net-savvy millennial employees can also help in deciding how much social media monitoring of corporate websites is necessary.
To read this article in full, click here.