• Phone
  • Contact us
  • Locations
  • Search
  • Menu

Share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
.
 
Close this video

Digital fails to kill off the business card...just yet

sarah murray | financial times | 24 september 2015

PA’s Jennifer Cable, people and talent expert, is quoted in the Financial Times in an article about the future of the business card.

The article explains that in a world of smart phones and social media, spending money on an expensive, intricately designed business card may seem odd. However many executives like the appeal of a business card which can be seen as a networking tool and visual signal about a company or individual.

The article goes on to say that the NFC ring, a wearable titanium ring that uses near-field communication to connect people and transfer information between them, has been developed to act as a connective device. Handing out a business card however can be the easiest way to exchange contact details, particularly as exchanging data electronically requires commitment by both parties.

Jennifer explains that the intrusion point is quite important. She goes on to say: “When you offer someone a business card, they can put it in their pocket and bin it as soon as they walk out of the room. But if you apply an NFC Ring to their phone, they have to go to the trouble of deleting it.”  

The article concludes with the idea that although digital devices may eventually kill off the business card, it will be a slow and lingering death.

To find out more about our talent management expertise, please click here or contact us now. 

Find out more about our work in people and talent.

Contact the people and talent team

Jonathon Hogg

Jonathon Hogg

Email

Connect

Lesley Uren

Lesley Uren

Email

Connect

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.

×