sarah murray | financial times | 24 september 2015
PA’s Jennifer Cable, people and talent expert, is quoted in the Financial Times in an article about the future of the business card.
The article explains that in a world of smart phones and social media, spending money on an expensive, intricately designed business card may seem odd. However many executives like the appeal of a business card which can be seen as a networking tool and visual signal about a company or individual.
The article goes on to say that the NFC ring, a wearable titanium ring that uses near-field communication to connect people and transfer information between them, has been developed to act as a connective device. Handing out a business card however can be the easiest way to exchange contact details, particularly as exchanging data electronically requires commitment by both parties.
Jennifer explains that the intrusion point is quite important. She goes on to say: “When you offer someone a business card, they can put it in their pocket and bin it as soon as they walk out of the room. But if you apply an NFC Ring to their phone, they have to go to the trouble of deleting it.”
The article concludes with the idea that although digital devices may eventually kill off the business card, it will be a slow and lingering death.