Toby Nichols, supply chain specialist with PA Consulting Group, has been quoted in the Financial Times ‘The Connected Business’ special report. Toby gives his views on how conventional ways of doing business can - and are - being changed by digital technologies.
Toby comments that, in order to succeed, companies must achieve totally integrated digital operations where digital content of all types is created, stored, shared and accessed quickly, efficiently and securely across all operations and by each member of the content value chain: “For example, BMW provides updates on faults and performance in its cars online, reducing the need for garage visits and interactions with the physical chain.”
Toby also cites Google’s internet search engine capability linked to pay-per-click advertising, Sky’s virtual monopoly on live Premiership football in the UK (protected by an effective scrambling system) and Apple’s iTunes store. Toby says: “By using the iTunes site to make digital content available to end-users, it made virtual shopping simple.”
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