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“One technology change we are seeing is a greater use of moderated user groups, and the encouragement of peer to peer support,”

 

CHARLIE SIMPSON, CUSTOMER MANAGEMENT SYSTEMS EXPERT, PA CONSULTING GROUP

CRM: Managing business clients can be a complex matter

Stephen Pritchard
Financial Times
25 January 2012

 

Charlie Simpson, PA expert in customer management systems, is quoted in the Financial Times, The Connected Business special report.  The article looks at how customer relationship management technology can help businesses effectively sell to other businesses.

Charlie commented on the changing face of collecting customer feedback: “One technology change we are seeing is a greater use of moderated user groups, and the encouragement of peer to peer support,” says Charlie Simpson, an expert in customer management systems at PA Consulting. “[Businesses] are using social media to get customer feedback more quickly.”


You can read the article in full here.


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